Page 1. Cover: [College name], [City]. Placement brochure [Year].
Page 2. About us: founded [year], affiliated to [University], accreditations and rankings with years.
Page 3. Message from [Name], [Principal or Director].
Page 4. Programmes: [Programme] ([batch size] students), [Programme] ([batch size] students).
Page 5. Placement record [Academic year]: [number] eligible, [number] opted in, [number] placed, [number] offers; median CTC [amount], highest CTC [amount].
Page 6. Past recruiters (with permission): [Company], [Company], [Company].
Page 7. Student projects and achievements: [Project or award], [Project or award].
Page 8. Facilities and contacts: [labs, rooms, internet]; TPO [Name], [email], [phone].
Guide for colleges
Placement brochure
A placement brochure is the document a college’s placement cell sends recruiters to invite them to campus. It covers the institution, its programmes and batch sizes, last year’s placement record with dates, student projects and achievements, the facilities for drives and the placement cell’s contacts. Keep it short, factual and dated.
Kaabil Campus · at a glance
- 8–12 pages
- Our suggested length, plus a one-page summary
- 3 years
- Placement data, latest year first, matching your disclosures
- Median
- The CTC to show beside the highest
What should a placement brochure include?
About the college
- Name, location, year founded and affiliating university
- Accreditations and rankings, each with its year
- A short message from the head of the institution
Students
- Programmes and specialisations, with this year’s batch sizes
- What students learn beyond the syllabus: certifications, projects, internships
- Student achievements: competitions, publications, sports
Placement record
- Last year’s figures: students eligible, opted in, placed and offers made
- Median and highest CTC, with the academic year
- Recruiters from past years, named only with their permission
Drives and contacts
- Facilities: auditorium, labs for online tests, interview rooms, internet
- Placement policy in brief: eligibility and offer rules
- Placement cell contacts: TPO name, email and phone
How long should each section of a placement brochure be?
Recruiters skim. A suggested length for each section, and what they look for in it:
| Section | Length | What recruiters look for |
|---|---|---|
| Cover | 1 page | College name, city, year of the brochure |
| About the college | 1 page | Accreditations and rankings, with years |
| Programmes and batch sizes | 1–2 pages | How many students in which branches |
| Placement record | 1–2 pages | Placed students, offers, median CTC, with the year |
| Student achievements and projects | 1–2 pages | Real work students did, not adjectives |
| Facilities for drives | 1 page | Labs for online tests, rooms for interviews |
| Contacts | 1 page | Who to email and call, and how fast they reply |
Placement brochure template
Copy these and fill in the brackets. The outline gives one line per page; the email goes out with the PDF.
SubjectCampus placement invitation: [College name], [Year] batch
Dear [Name],
I am [Your name], training and placement officer at [College name], [City]. Our [Year] batch has [number] students graduating in [programmes].
We would like to invite [Company] for campus placement for [role, if known]. Our placement brochure is attached, with last year’s placement record and our facilities for online tests and interviews.
Could we schedule a call next week to discuss dates? You can reach me at [phone].
Regards,
[Your name]
Training and Placement Officer, [College name]
[College name], [City] · [Accreditation, year]
Graduating in [Year]: [number] students in [programmes]
Placement [Academic year]: [number] placed of [number] opted in · median CTC [amount]
Facilities: [labs for online tests], [interview rooms]
Contact: [TPO name], [email], [phone]
How should you show placement statistics in a brochure?
Honestly and with a base. Recruiters and accreditation bodies both read these numbers, so they should match your records.
- Lead with the latest academic year and say which; keep a three-year table that matches your AICTE mandatory disclosure and NIRF data.
- Show students eligible, students who opted for placement, students placed and offers made. A rate without its base means little.
- Show the median CTC next to the highest. The highest offer alone suggests more than most students got.
- Name past recruiters only with their permission, and never use a company logo without it.
- Keep the lists behind the numbers: NAAC asks for the same data under criterion 5.
How should you send the placement brochure?
Send a PDF small enough to email, with a one-page summary in the body of the email. Write to the company’s campus hiring team rather than a general address, and follow up once after a week.
Update the brochure every year before the campus placement season, so the numbers in it are never more than a year old.
How can a placement cell back its brochure with data?
With the records behind every number. Kaabil Campus, from Kaabil AI by Redrob, keeps the readiness data a brochure needs and gives students proof of their skills to show recruiters.
Readiness by batch
Readiness by batch, department and skill area, so the cell can say which skills its students have, with evidence.
Verified certificates
Certificates issued by Kaabil AI (by Redrob) with a verification link that recruiters can open.
Assessments from your syllabus
Faculty-authored assessments, graded automatically, that show what students have cleared.
Kaabil Campus
See who is placement-ready, batch by batch.
Kaabil Campus shows your placement cell readiness by batch, department and skill area. Faculty build assessments from their own material, graded automatically.
How Kaabil Campus worksFor colleges and universities
Questions placement cells ask
A placement brochure is the document a college sends recruiters to invite them for campus placement. It describes the college, programmes and batch sizes, the placement record, student achievements, drive facilities and the placement cell’s contacts.
An overview of the college with accreditations, programmes and batch sizes, last year’s placement record with the base numbers and median CTC, student projects and achievements, facilities for drives, and the TPO’s contact details.
Eight to twelve pages is enough for most colleges. Recruiters skim, so lead with programmes, batch sizes and the placement record, and send a one-page summary in the email body with the PDF attached.
Show it only with the median CTC and the number of students placed, for a named academic year. The highest offer on its own suggests more than most students received, and recruiters know it.
Ask each company before using its logo or name. Logos are trademarks, and recruiters notice when one is used without asking. Listing past recruiters by name also needs care: name only those who agree.